
Is Inconsistent Leadership Training Holding You Back?

Set up to Struggle, Not Succeed
Promoting high-potential employees without equipping them to lead sets them up to struggle, not succeed.

Bottlenecks and Burnout
Without clear guidance or strategic development, leaders become overwhelmed, leading to slow progress and missed results

Misaligned Leadership, Missed Opportunities.
When leaders lack alignment and empowerment, communication breaks down, accountability fades, and innovation stalls.
Benefits
Why Choose Us
We design leadership experiences that go deep, not wide—built to shift mindsets, strengthen teams, and create lasting impact. No fluff. No check-the-box training. Just real growth, where it matters most.
Top-Tier Coaches
All of our coaches are ICF-certified at PCC or MCC level—bringing the highest standards in executive coaching.
Graduate-Level Training
We blend deep expertise in organizational leadership with real-world experience—teaching and consulting at institutions like Georgetown and The George Washington University—to deliver learning that sticks and drives results.
Diverse & Inclusive Team
We’re 60% people of color, 66% women, bilingual (English/Spanish), and proud LGBTQ+ allies—bringing broad perspective and belonging into every room.
Proven Track Record
Since 2016, we’ve partnered with organizations of all sizes—from the Virginia Department of Social Services to Adidas to local small businesses.
Woman & Minority-Owned
We don’t just teach inclusive leadership—we live it.
Mission & Vision
Our mission is simple: empowering leaders to thrive so organizations can grow.
Our vision is to help organizations develop strong leaders and a positive work culture.
Our Programs
Explore Our Leadership Development Programs

When the stakes are high, the pressure is constant, and the path forward isn’t always clear, executive coaching helps leaders cut through the noise, overcome self-doubt, and lead with clarity and confidence. We partner with high-performing leaders to break through roadblocks, elevate their impact, and lead with clarity and confidence.
Executive Coaching
Coaching That Drives Strategic Leadership

Middle managers often feel caught in the middle—overwhelmed by top-down pressure, under-supported in their role, and unsure how to lead with influence instead of just execution. We offer facilitated peer conversations and real-world problem solving, so your leaders gain clarity, confidence, and practical tools to lead effectively.
Mastermind Groups
Real Conversations. Real Growth.

Too many organizations rely on a few people at the top to drive change—while the rest of the team feels disengaged, unheard, or unsure of how to lead from where they are. Our leadership workshops are designed to unlock the leader within every team member, regardless of role or seniority.
Leadership Workshops
Because Everyone Has the Potential to Lead

When teams lack alignment, communication falters, trust fades, and productivity takes a hit—costing more than just time. We help teams go deeper than surface-level interactions to rebuild trust, strengthen collaboration, and align around a shared purpose—so they don’t just work together, they thrive together.
Team Building Trainings
Break Silos. Build Synergy.
Easy as 1, 2, 3
1
Book Your Free Customized Consultation
Let’s talk about your goals, challenges, and team dynamics. No pressure—just a conversation to understand what you need.
2
Choose the Services That Fit Your Needs
Whether it’s executive coaching, leadership workshops, mastermind groups, or team building—we’ll help you design the right solution.
3
Voila! We Get to Work
Once we align on the plan, we roll up our sleeves and get started. Simple, streamlined, and centered around your success.
Meet the Team
Meet Our Team of Leaders
Our dedicated team at Break the Norm Leadership consists of experienced and passionate facilitators who are committed to developing strong and effective leaders. Each member of our team brings a wealth of expertise and a dedication to driving organizational success.
Testimonials
Real Stories, Real Impact
"Wonderful Partners
to Work With"
BtNL does a really great job of taking some pretty heavy leadership elements (ex: Trust) and making them personal to their audience. They utilizes powerful visual elements to support the presentation and makes sure to align specific activities as well to build upon the educational portions included. I was very impressed with their passion for leadership development and team building. I’m excited to see what else I can learn from them moving forward.
—Jordan W.
Adidas
"Refreshing, Actionable, Relevant and Worthwhile"
We've partnered with Break the Norm Leadership to enhance our leadership development programs with a strong DEI lens, along with group and 1:1 coaching for our people leaders. The feedback has been overwhelmingly positive. One participant shared, “I’ve attended many leadership trainings over the years, but these felt truly refreshing, actionable, relevant, and worthwhile.
—Kim J.
Virginia Department of Social Services
"Clear, Actionable Insights"
I recently completed a sales course with Break the Norm, and it exceeded my expectations. The training provided clear, actionable insights that helped us standardize our sales process and better understand each stage of our opportunities, making our pipeline more predictable and strategic. The instruction was straightforward and easy to follow, and the cohort format added tremendous value by allowing us to learn from peers facing similar challenges. I highly recommend Break the Norm for any team looking to level up their sales approach.
—Victor C.
Soar Community Network
