Rachel Saathoff

Leadership and Development Coach

Welcome to Break the Norm Leadership! I am a certified John Maxwell Coach that primarily focuses on developing strength-based leaders because I believe “everything rises and falls on leadership.” I work with business leaders and teams to “Break the Norm” of what it means to be a traditional leader. 


After graduating from The Art Institute of Portland with a Bachelor’s degree in Advertising, I started my first company called Green Card Design. I led and managed a graphic arts team working with companies to establish their brand identity. This experience solidified my passion and skills to be an entrepreneur.  


Pursing my desire to be entrepreneur, I started a Mary Kay business, became a Sales Director and earned my first career car in a year. My favorite thing about this experience was learning I had a passion for helping people build their businesses and develop leadership skills to make them successful. While in Mary Kay, I attended a workshop taught by a business coach and wondered how I could get his job.  I saw his position as an opportunity to blend my natural entrepreneurial abilities with my passion for leadership development. I took the steps to become a Certified John Maxwell Coach because of John's proven leadership philosophies and abilities to teach leadership globally. 


During my free time you will find me coaching youth soccer, visiting fun new places and embarking on “tell mom later” adventures.  


I look forward to working with you to accomplish your goals and dreams. Let's "Break the Norm" together. 


Giving Back:

Inspired by John Maxwell’s global influence, Break the Norm Leadership supports the vision of NOVO by donating 10% of profits. NOVO is a global non-profit organization which envisions fresh, authentic expressions of the Church, through developing leaders, who are motivated by a passion for their world. For more information visit: novo.org.



Masters Degree

Organizational Leadership and Learning 

George Washington University

Certified John Maxwell Coach

Professional Scrum Master- PSM I


COBID Certified Business #10875

     -Women Business Enterprise (WBE)

     -Minority Business Enterprise (MBE)

     -Emerging Small Business (ESB)

     -Disadvantaged Business Enterprise (DBE)   

ORPIN: #90561

SAMS: #081130052